Sales and customers · Short · 10 March 2026
Is the customer always right?
A psychological technique for getting on the customer’s side and guiding them through their decision, instead of pressuring them from across the table.
When you press play, the video loads from YouTube.
Your actions for this week
- In your next conversation, sum up in your own words what the customer needs before you propose anything.
- Ask them what would help them decide.
- Offer them the next steps instead of asking for an immediate answer.
More on Sales and customers
ShortSales and customers
How to win any negotiation
The other side will try to pressure you with deadlines, haste or conditions. The better negotiator is the one who doesn’t play that game and focuses on what they can control.
Watch the Short
ShortSales and customers
Counterintuitive sales technique
A “no” from a customer isn’t personal: it’s information. Taking it well and handling it calmly tells you what’s missing, what doesn’t fit or when to come back.
Watch the Short
ShortSales and customers
The best salesperson is useless without this
Selling well starts with knowing whether you’re a good fit for the customer and not forcing the situation. Talk less and listen more: the customer will tell you if you’re the solution.
Watch the Short