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Sales and customers · Short · 25 April 2026

Counterintuitive sales technique

A “no” from a customer isn’t personal: it’s information. Taking it well and handling it calmly tells you what’s missing, what doesn’t fit or when to come back.

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Your actions for this week

  1. Write down the last three “no”s you got and what each one told you.
  2. Next time you get a no, ask what would have to change for it to be a yes.
  3. Thank them for the “no” and agree when to talk again.

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