Sales and customers · Short · 17 April 2026
Pricing psychology to sell more: anchoring
The same price looks cheap or expensive depending on what you compare it with first. Price anchoring is one of the most studied principles of consumer psychology.
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Your actions for this week
- Check the order in which you present your prices to customers.
- Show the full option first and the standard one after.
- Measure for a month whether the option they choose changes.
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