Sales and customers · Short · 21 April 2026
The best salesperson is useless without this
Selling well starts with knowing whether you’re a good fit for the customer and not forcing the situation. Talk less and listen more: the customer will tell you if you’re the solution.
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Your actions for this week
- In your next sales meeting, ask questions for the first ten minutes without presenting anything.
- Define three signs that a customer isn’t a good fit for you.
- If they’re not a fit, say so and bow out gracefully.
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