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Sales and customers · Short · 7 April 2026

Sales tips

Very often the problem isn’t the price, but the context. You need to be able to explain your value proposition and walk away when the sale isn’t right for you.

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Your actions for this week

  1. Write your value proposition in two sentences any customer can understand.
  2. When you hear the objection “it’s expensive”, ask what they’re comparing it with.
  3. Decide in advance on what terms you’re not interested in closing the sale.

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